Kendall Jenner es la «nueva chica Lauder».
La compańía ha apostado por un rostro mucho más joven en su intención de acercarse a las nuevas generaciones y Kendall parece ser la opción perfecta: 19 años y 16 millones de seguidores en Instagram.
La modelo, protagonizará los anuncios que veremos en las primeras páginas de las revistas, anuncios impresos, televisión, y en redes sociales.
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